Branding
that travels.
Because you need a logo for the name. And it has to look right on a business card, a truck, and a Christmas card.
Identity work that makes the business memorable. Logo, wordmark, colour, type. A system that holds together across the website, the work shirt, and the email signature, without falling apart when you scale it down to a favicon or stretch it across a fender.
The full brand kit.
Six deliverables that cover everything you need to look like a real company on day one. Files you actually own, in formats your printer and your web designer can both use.
Primary logo
The one that goes on the storefront, the truck, and the front page of the website. Vector files, multiple lockups, light and dark variants.
- SVG
- PNG
Wordmark & mark
Type-only version for tight spaces. Standalone mark for favicons, social avatars, and anywhere the full logo doesn't fit.
- WORDMARK
- ICON
- FAVICON
Colour palette
Primary, accent, neutrals. Hex codes for the website, RGB for screens, CMYK and Pantone for the print shop. One source of truth.
- HEX
- RGB
- CMYK · PMS
Type system
One display font, one body font. Weights, sizes, and where to use them. Picked from foundries that license cleanly so you're not buying twice.
- DISPLAY
- BODY
- LICENSED
Brand guidelines
A short, plain document that says where the logo goes, where it doesn't, and how to keep things looking even. Written for humans, not designers.
- USAGE RULES
- EXAMPLES
Application set
Email signature, business card layout, social profile kit, and a vehicle decal mock if you're putting it on a truck. Templates you can edit and reuse.
- SIGNATURE
- CARD
- SOCIAL · DECAL
Four conversations. One brand kit.
No discovery deck, no brand archetype quizzes. We ask plain questions, we draw, we adjust, you approve. Most kits land in two to three weeks.
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// STEP 01
The plain conversation.
What do you do, who do you do it for, and what feeling should the logo give. Thirty minutes on the phone. We take notes. You don't fill out a form.
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// STEP 02
Direction round.
Three rough directions, side by side. Different shapes, different feelings. You pick one, or you pick pieces from each. We don't fall in love with our own work.
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// STEP 03
Refinement.
The picked direction gets pulled apart and rebuilt clean. Colour locked, type paired, the mark tested at 24px and on a tailgate. Two rounds of revisions.
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// STEP 04
Handoff & ongoing.
Full kit delivered. Files in every format you'll need. Then we stay on as the managed service, so when you need a one-off banner or a new business card, you call us.
Three colours. One sky.
The palette tells the same story the brand does. Aurora green is the closest layer. Night sky is the field. White is the North Star, the part you actually navigate by.
Aurora Green
#00D084
The closest layer. The colour of the lights you see when you're far enough north that the sky moves. Energy, motion, signal. Used on the mark and nothing else by default.
Night Sky
#0A0A0A
The sky around the star. The field everything else sits on. Not pure black, one step warmer, so it dries clean on paper and doesn't go flat on screen. The quiet that lets the star do its job.
North Star White
#FFFFFF
The star itself. The fixed point. Not the loudest colour in the kit, the most important one. White is what you set your bearing by. Everything else moves. The North Star doesn't.
Goes well with
The kit on its own is just files. These are the services that put it to work.
Ready to look like a real company?
Tell us the name, what you do, and what's bugging you about the logo you've got now. We reply within one business day.
Start the brand