Brand Identity Systems - North Star IT
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Brand Identity Systems

Identity that
scales with your business.

A logo alone is not a brand system. We build the full set: colour palette, typography, icon library, photography direction, and applied examples. Everything your team needs to produce consistent materials without calling us every time.

What's included

Everything you need, none of the upsell.

Real deliverables, with the boundaries written down. So you know what you're paying for and what counts as extra.

Colour

Primary, secondary, neutral.

Hex, RGB, CMYK, and Pantone values for every colour. Contrast ratios checked against WCAG so your brand passes accessibility requirements.

Typography

Two to three typefaces, fully specified.

Heading, body, and accent faces. Sizes, weights, line heights, and Google Fonts or licensed font links. No guessing for developers.

Components

Buttons, cards, and icons.

Applied design components in Figma or as static files. So your web or print work starts from something, not from scratch.

Photography

Direction, not just vibes.

Shot style, subject framing, colour grading notes, and approved stock sources. So every photo you pick feels like yours.

How it works

The order we work in.

A clear sequence so you can budget time, money, and risk against the work.

Step 01

Discovery.

Brand audit of what exists, competitive scan of your market, and a short written brief to align on direction.

Step 02

Identity Design.

Logo, colour, type, and core components designed together as a system, not in isolation.

Step 03

Applied Examples.

Business card, letterhead, email signature, and social banner mocked up to show the system working in context.

Step 04

Handoff.

Figma file, exported assets, and a short brand guidelines PDF. Ready for your team and your developers.

Get a quote on brand identity systems.

Tell us a bit about your environment and we'll come back with a scoped proposal in two business days. No obligation, no pressure.

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