Business Naming & Tagline - North Star IT
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Naming & Tagline

Names that
clear the bar.

A name that's already trademarked or whose .ca is taken is a problem that surfaces at the worst moment. We develop name candidates with trademark screening, domain checks, and brand fit assessment built in from the start.

What's included

Everything you need, none of the upsell.

Real deliverables, with the boundaries written down. So you know what you're paying for and what counts as extra.

Name Development

Structured, not a brainstorm dump.

We develop name candidates against a written brief: category, tone, length, and differentiation. You receive a shortlist with rationale, not a raw list.

Trademark Screening

CIPO and USPTO checked.

Each name candidate screened against the Canadian Intellectual Property Office database and USPTO for conflicts in your class. Not a guarantee, but not guessing either.

Domain Check

.ca, .com, and key socials.

Domain availability checked for .ca, .com, and relevant country-code variants. Social handle availability on key platforms checked in parallel.

Tagline

One line that sticks.

Optional tagline development for the chosen name. Tested for length, pronounceability, and clarity before delivery.

How it works

The order we work in.

A clear sequence so you can budget time, money, and risk against the work.

Step 01

Brief.

Category, audience, tone, competitors, and hard constraints. Written before a single name is generated.

Step 02

Candidates.

Shortlist of eight to twelve names with domain status and trademark screen results for each.

Step 03

Selection.

You choose a direction. We run a deeper trademark review on the finalist before you commit.

Step 04

Tagline.

Optional: tagline development for the chosen name, with two to three options and rationale.

Get a quote on naming & tagline.

Tell us a bit about your environment and we'll come back with a scoped proposal in two business days. No obligation, no pressure.

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