Photography Direction - North Star IT
North Star IT
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Photography Direction

Imagery that
fits the brand.

Stock photos chosen by different people at different times produce a website that feels assembled, not designed. We create photography direction so every image, whether original or stock, looks like it belongs.

What's included

Everything you need, none of the upsell.

Real deliverables, with the boundaries written down. So you know what you're paying for and what counts as extra.

Style Guide

Shot style, framing, and grading.

Documented rules for composition, subject distance, background treatment, and colour grading. So anyone picking a stock image gets it right.

Stock Curation

Approved sources and initial image set.

We source an initial library of on-brand stock images and note where to find more. No more generic blue-sky handshake photos.

Shoot Briefs

For when you hire a photographer.

A written brief covering shot list, wardrobe direction, location treatment, and deliverables. Hand it to any photographer and get consistent results.

Brand Consistency

Photos that match your identity.

Photography direction tied to your colour palette, typography tone, and overall brand positioning. Not generic.

How it works

The order we work in.

A clear sequence so you can budget time, money, and risk against the work.

Step 01

Audit.

Review existing images across your website, social, and printed materials. Identify what's working and what contradicts the brand.

Step 02

Direction.

Written photography style guide covering shot style, subjects, grading, and approved sources.

Step 03

Curation.

Initial stock image set curated to the guide. Delivered with file names and source links.

Step 04

Brief.

Photographer shoot brief for any upcoming original photography. Includes shot list and delivery specs.

Get a quote on photography direction.

Tell us a bit about your environment and we'll come back with a scoped proposal in two business days. No obligation, no pressure.

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