Copy that sounds like
you, every time.
When five different people write for your business and nobody has a reference, the result sounds like five different brands. A voice and tone guide gives anyone writing for you the rules they need to stay consistent.
Everything you need, none of the upsell.
Real deliverables, with the boundaries written down. So you know what you're paying for and what counts as extra.
What you sound like and why.
Three to five core voice principles with examples of what they mean in practice. Plain English, not branding theory.
Different contexts, same brand.
How the voice adjusts for social posts, website copy, customer emails, and formal documents. Same principles, different energy.
Use this, not that.
Preferred terms, words to avoid, and brand-specific vocabulary. So you don't call your services something different on every page.
Before and after.
Real copy examples rewritten to the voice guide. The clearest way to show what the rules mean in context.
The order we work in.
A clear sequence so you can budget time, money, and risk against the work.
Interviews.
Short interview with the founder or key staff about how the brand should sound and who it is talking to.
Draft.
Voice principles, tone variations, and word list drafted based on the interview and existing brand material.
Review.
Draft reviewed by key stakeholders. One revision round to adjust language or add examples.
Publish.
Final guide added to the brand portal and summarised in a one-page quick reference for staff.
Get a quote on voice & tone guide.
Tell us a bit about your environment and we'll come back with a scoped proposal in two business days. No obligation, no pressure.
Request a Quote Back to Digital Identity