Website Redesign - North Star IT
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Website Redesign

Redesigned without
breaking what works.

Website redesigns that ignore SEO break rankings. Redesigns that ignore the existing content lose what took years to build. We carry forward what's working, fix what isn't, and launch the new site without starting from scratch.

What's included

Everything you need, none of the upsell.

Real deliverables, with the boundaries written down. So you know what you're paying for and what counts as extra.

Content Audit

What to keep, update, and cut.

Existing pages reviewed for traffic, rankings, and quality. We keep what's earning, update what's outdated, and cut what's dead weight.

Redirect Map

Old URLs pointed to new ones.

Every URL that changes or is removed gets a 301 redirect to the most relevant new page. Ranking signals preserved, not discarded.

Visual Refresh

Updated without unfamiliar.

New visual design that modernises the brand without confusing returning visitors. Same navigation structure where it works.

Performance

Faster than the old site.

Core Web Vitals reviewed and improved. The new site loads measurably faster on the metrics Google uses for ranking.

How it works

The order we work in.

A clear sequence so you can budget time, money, and risk against the work.

Step 01

Audit.

Existing site content, traffic, and rankings reviewed. Technical issues documented.

Step 02

Plan.

Page inventory mapped to new site architecture. Redirect map drafted.

Step 03

Design and Build.

New design applied to existing content structure. Technical SEO preserved throughout.

Step 04

Launch.

Redirects applied, analytics reconfigured, and search console submitted. Ranking monitored for the first thirty days.

Get a quote on website redesign.

Tell us a bit about your environment and we'll come back with a scoped proposal in two business days. No obligation, no pressure.

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