Multi-Location SEO for Franchises and Chains | North Star
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Every location ranking
in its own market.

A single website page that mentions all your locations is not SEO. Each location needs a dedicated page with local content, a verified GBP listing, and consistent citations. We build that system across your whole network.

What's included

Everything you need, none of the upsell.

Real deliverables, with the boundaries written down. So you know what you're paying for and what counts as extra.

Location Pages

One per location, not one for all.

Dedicated landing page for each location with unique content, local schema markup, and Google Maps embed. Not a template with a city name swapped in.

Citation Building

Consistent NAP everywhere.

Name, address, and phone number submitted consistently to key Canadian and general directories for each location. Inconsistency hurts local ranking.

GBP Optimisation

Categories, posts, and Q&A.

Each GBP profile optimised for local keyword categories. Monthly posts published. Q&A section seeded with common questions and answers.

Reporting

Ranking and visibility by location.

Monthly local ranking report by location. Map pack visibility, organic ranking, and GBP engagement tracked over time.

How it works

The order we work in.

A clear sequence so you can budget time, money, and risk against the work.

Step 01

Audit.

Current location pages, citation consistency, and GBP completeness reviewed for each location.

Step 02

Location Pages.

Page template designed with unique content requirements per location. Built to schema standards.

Step 03

Citations.

Submission to key directories for all locations. Inconsistencies corrected in existing citations.

Step 04

Ongoing.

Monthly GBP posts, citation monitoring, and ranking reports per location.

FAQ

Common questions.

Do we need a page per location?

If each location has a genuine catchment and something specific to say, yes. If the pages would differ only by the city name, no. Near-identical location pages compete with each other and search engines increasingly ignore them.

How do we avoid pages cannibalising each other?

Clear differentiation in content and intent, one page designated for each query family, and internal links that point consistently at the intended target. When several of your own pages rank mid-table for the same query, that is usually the cause.

What structured data should location pages carry?

A LocalBusiness node per location with its own address, hours and phone, linked to the parent organisation. Hours as openingHoursSpecification including seasonal variation, because wrong hours in search results are the most visible failure.

How long does multi-location SEO take to show results?

Three to six months for meaningful movement, longer in competitive urban markets. Local pack visibility can move faster than organic because profile completeness and reviews are more immediately actionable than authority is.

Get a quote on multi-location seo.

Tell us a bit about your environment and we'll come back with a scoped proposal in two business days. No obligation, no pressure.

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