Customers finding
the right location.
A store locator that returns wrong hours or an old address is worse than not having one. We build and maintain store locators that pull from a managed data source, so updating a location's information updates the map automatically.
Everything you need, none of the upsell.
Real deliverables, with the boundaries written down. So you know what you're paying for and what counts as extra.
Google Maps embedded properly.
Google Maps API integration with correct pins, info windows, and a search radius. Not an iFrame of the Google Maps website.
One source of truth.
Location data managed in one place: hours, address, phone, and services. Update the source, the website and GBP update in sync.
Find by proximity or service.
Radius search and optional service filter so customers find the closest location that offers what they need.
Works on a phone in a parking lot.
Locator designed for mobile: large touch targets, readable at arm's length, and fast to load on LTE.
The order we work in.
A clear sequence so you can budget time, money, and risk against the work.
Data Inventory.
All location data collected and normalised: address, hours, phone, services, and GBP link.
Build.
Store locator built and integrated with your website CMS. Google Maps API configured.
Test.
Every location tested: pin placement, info window content, and hours accuracy.
Maintain.
Update process documented. Location data changes reflected on the map within one business day.
More multi-location services
Get a quote on store locator & map.
Tell us a bit about your environment and we'll come back with a scoped proposal in two business days. No obligation, no pressure.
Request a Quote Back to Multi-LocationA locator is a ranking asset, not a convenience feature.
Most multi-location businesses treat the locator as plumbing. Google treats it as evidence.
The locator is your NAP of record.
Name, address, and phone have to agree across your website, your Google Business Profile, and every directory that has scraped you. When the locator disagrees with the profile, you are asking Google to decide which one is true. Driving both from one managed data source removes the question, which is the whole point of building it against a source rather than hand-editing a page per location.
Each location gets its own markup.
Every location page carries a LocalBusiness node with its own address, opening hours, and phone, linked back to the parent organisation. That is what lets a location surface on its own for a nearby search instead of competing with head office. Hours go in as structured openingHoursSpecification, including the seasonal and holiday variations that are the most common source of a wrong answer in search results.
Every location has a real URL.
A locator that renders results only after a JavaScript search leaves nothing for a crawler to index. We build each location as its own crawlable URL with server-rendered content, and the map search sits on top of that rather than replacing it. The map is how customers browse. The URLs are how the locations rank.
Map billing, planned for.
Google Maps Platform bills per map load beyond its monthly free allowance, so a locator on a high-traffic site can turn into a recurring bill nobody budgeted for. We configure API key restrictions, cache geocoding results rather than re-resolving addresses on every load, and set a billing cap. If your volume makes Google uneconomic, we will say so and build on an alternative tile provider instead.
Frequently asked questions
How many locations does a store locator make sense for?
Around three. Below that, individual location pages linked from the main navigation do the job with less to maintain and less to go wrong. From three or four upward, customers start needing to be told which location is closest, and the cost of keeping separate hand-edited pages in step with reality begins to exceed the cost of building it against a managed data source.
Will the locator keep our Google Business Profiles in sync?
The locator and the profiles are driven from the same location data, so a change to hours or a phone number is made once. Google Business Profile updates still have to be pushed to Google and are subject to Google's own review before they go live, which is usually quick but is not instant and is not something any provider controls. What the single source removes is the situation where the website says one thing and the profile says another because someone updated one and forgot the other.
Does a store locator actually help local rankings?
Indirectly, and only if it is built to be crawled. What helps is each location having its own indexable URL with genuine local content, correct LocalBusiness markup, and name, address and phone that agree with the Google Business Profile. A locator that renders its results only in JavaScript after a user search delivers none of that. The map is a usability feature; the per-location URLs underneath it are the ranking asset.
What does the Google Maps API cost to run?
Google Maps Platform includes a monthly usage allowance and bills per map load above it, so the cost tracks your traffic rather than your location count. We restrict the API key to your domain, cache geocoding results instead of re-resolving addresses on every page load, and set a billing cap so a traffic spike or a scraper cannot produce a surprise invoice. For very high traffic we will price an alternative tile provider against Google and tell you which is cheaper.
Can we manage the location data ourselves after launch?
Yes, and that is the intent. The data source is set up so someone non-technical can change hours, add a phone number, or open a new location without touching code or waiting on us. We hand over the source, the process for adding a location, and the checks worth running afterward. If you would rather we ran it, that fits under a care plan.
How long does a store locator build take?
For a business with existing, accurate location data, most builds run three to five weeks from kickoff to launch. The variable is almost never the build. It is the data inventory: normalising addresses, confirming hours including seasonal variations, and reconciling what the website says against what each Google Business Profile says. Businesses that arrive with a clean spreadsheet finish at the short end of that range.