Fleet Branding and Vehicle Identity Programs | North Star
HomeVehicle & FleetFleet Branding

Every vehicle,
same look.

A fleet where each vehicle has been wrapped by a different shop at a different time looks like a collection of contractors, not a company. We design a master livery system and manage the rollout across your fleet so every vehicle matches.

What's included

Everything you need, none of the upsell.

Real deliverables, with the boundaries written down. So you know what you're paying for and what counts as extra.

Livery System

One design, any vehicle.

Master brand treatment defined by zones: upper body, lower body, cab, rear. Applied consistently regardless of make or model.

Multi-Vehicle Rollout

Sequenced by priority.

Rollout schedule based on vehicle age, condition, and visibility. New vehicle wraps prioritised, older vehicles scheduled.

Installer Coordination

Files delivered to your shops.

Separate print files produced for each vehicle. Installer notes included. We liaise with your wrap shops directly.

Fleet Register

Wrap history for every vehicle.

Simple spreadsheet tracking each vehicle's wrap status, install date, installer, and scheduled replacement date. Handed to your fleet manager.

How it works

The order we work in.

A clear sequence so you can budget time, money, and risk against the work.

Step 01

Fleet Audit.

Vehicle inventory collected: makes, models, years, current wrap status, and priority order.

Step 02

Livery Design.

Master livery system designed and presented on two to three representative vehicles from your fleet.

Step 03

Rollout Files.

Individual print files produced for each vehicle as they come up in the rollout schedule.

Step 04

Register.

Fleet wrap register maintained and updated as each vehicle is completed.

FAQ

Common questions.

How many vehicles make fleet branding worth systematising?

Around three. Below that, each vehicle can be treated individually without much waste. Above it, doing them one at a time produces drift: different placement, different sizes, and a fleet that reads as a collection rather than a company.

Do all the vehicles need to be wrapped the same amount?

No, and it is usually cheaper if they are not. A tiered approach is common: full wraps on the vehicles that spend the most time visible, partial wraps or decal packages on the rest. The system stays consistent even when the coverage does not.

What happens when we add a vehicle later?

That is what the livery system is for. Templates are held per vehicle profile, so a new van of a model already in the fleet is a print-and-install job rather than a design job. A new model needs a new template, which is quicker than starting over.

Can you handle the install as well as the design?

We handle design and coordinate print and installation with vetted installers. Wrap installation is a trade, and the quality of the install determines whether the wrap lasts its rated life or peels at the first cold snap.

Get a quote on fleet branding.

Tell us a bit about your environment and we'll come back with a scoped proposal in two business days. No obligation, no pressure.

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