Redesign the website without losing what already works.
North Star redesigns business websites across Canada using a measured migration process. We improve content, usability, conversion, performance, accessibility, and maintainability while protecting valuable URLs, analytics, and search signals.
A redesign is a business and migration project.
A new visual layer cannot fix unclear positioning, duplicated content, broken measurement, slow templates, weak calls to action, or a CMS nobody can maintain. Those problems need to be identified before the new interface is approved.
We audit the existing website’s traffic, search visibility, content, templates, conversion paths, technology, accessibility, ownership, and integrations. The redesign plan records what stays, what changes, what consolidates, and what must redirect.
The result is a faster, clearer website with an accountable launch plan rather than a dramatic reveal followed by broken links, lost leads, and unexplained ranking changes.
A complete, documented service.
The exact scope is written before work begins. These are the core workstreams we plan around.
Measure the current website first.
Analytics, search pages, conversions, content inventory, technical issues, accessibility, performance, and stakeholder needs establish the baseline.
Clarify what each page must do.
Messaging, hierarchy, proof, calls to action, and keyword intent are assigned before layouts are treated as final.
Build a coherent responsive system.
Reusable components, typography, navigation, forms, and page templates are tested across devices and real content lengths.
Protect valuable search signals.
URL mapping, redirects, metadata, canonicals, internal links, structured data, sitemaps, and indexation checks are part of the launch plan.
Remove accumulated weight.
The redesign addresses oversized media, redundant scripts, poor caching, fragile plugins, and template problems based on measurement.
Leave with usable systems.
Your organization retains its domain, accounts, content, design assets, and source code, supported by documentation and training.
How the work moves from risk to release.
Baseline and inventory
We capture current URLs, rankings, analytics, conversions, content, integrations, ownership, technical risks, and stakeholder requirements.
Strategy and prototypes
Navigation, messaging, page ownership, wireframes, visual direction, and migration decisions are reviewed before full development.
Build and migration
Templates are developed on staging, content is migrated, redirects are mapped, integrations are tested, and launch checks are documented.
Launch and observe
We verify redirects, forms, analytics, search directives, performance, devices, backups, and critical journeys, then monitor post-launch issues.
Delivered across Canada, supported from two dispatch locations.
North Star delivers website redesign projects remotely across Canada, with structured workshops, staging reviews, and documented approvals. Our Prince George and Grande Prairie locations support scheduled on-site needs in Northern BC and the Peace Country.
Start with our Canada-wide website design service, review live project examples, or read what a small-business website costs in Canada before requesting a scope.
Build the right website service stack.
Website Maintenance Services
Website maintenance services across Canada: updates, security, backups, monitoring, content changes, and Canadian hosting from $149 per month.
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Explore custom development →Frequently asked questions
How do you redesign a website without losing SEO rankings?
We inventory indexed and high-value URLs, preserve useful addresses where practical, map redirects for changed pages, carry forward relevant metadata, rebuild internal links, validate canonicals and structured data, submit updated sitemaps, and monitor after launch. Rankings can fluctuate, but an explicit migration plan avoids many preventable losses.
How long does a business website redesign take?
Timing depends on page count, stakeholder availability, content readiness, integrations, approvals, and migration complexity. A focused small-business redesign may take weeks, while a large content or commerce migration can take several months. The schedule is documented with the fixed-fee scope.
Should we redesign or repair our current website?
Repair is often better when the platform is maintainable, the content structure is sound, and the main problems are isolated. Redesign makes more sense when positioning, navigation, templates, technology, editing, accessibility, and conversion paths all need coordinated change. The initial audit separates those cases.
Can North Star maintain the redesigned site?
Yes. Care plans can cover hosting, backups, security, updates, uptime, performance, content requests, and technical support after launch. You still retain ownership and can move the site later without exit fees.
Scope the website work before committing.
Tell us what you have, what is not working, and what the business needs next. We will respond with a practical first step and a written scope.
Book a free website scope call