Your name as
a credibility asset.
When a prospect looks up the founder before a meeting and finds nothing useful, that is a missed opportunity. We build the digital footprint that makes you look like the right person to trust with someone's business.
Everything you need, none of the upsell.
Real deliverables, with the boundaries written down. So you know what you're paying for and what counts as extra.
Profile that does the selling.
Headline, about section, featured content, experience, and recommendations request strategy. Optimised for B2B visibility in your market.
Control what people find.
Knowledge panel, website bio, and press mentions that ensure the first search result for your name is accurate and positive.
Written for multiple contexts.
Long bio for the website, short bio for event programmes, and one-liner for social. All consistent, all in your voice.
Brief for your photographer.
Shot brief, wardrobe notes, and background direction for a personal brand photoshoot. Gets consistent results from any photographer.
The order we work in.
A clear sequence so you can budget time, money, and risk against the work.
Intake.
Conversation covering your background, target audience, goals, and what deals or opportunities you want this to support.
Audit.
Current Google presence and LinkedIn profile reviewed. Gap assessment documented.
Build.
LinkedIn optimised, bio written, and Google presence strategy executed. Headshots brief prepared if needed.
Maintain.
Optional: monthly content calendar and post drafts so the profile stays active without your time.
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Common questions.
Why does the owner's profile matter to the company?
In a small business people buy from a person. For trades, professional services and consultancies, the founder's profile is often researched before the company's. It is also the strongest signal of experience available to a search engine assessing whether a site is written by someone who does the work.
Does this mean posting constantly?
No. A complete, accurate, well-written profile does most of the work. Consistent activity helps if you sell through that channel, but an abandoned account after three weeks of enthusiasm is worse than a static profile that reads well.
How is this different from the company brand?
They should agree without being identical. The company speaks for the business; the person speaks with expertise and judgement. Where they contradict each other, prospects trust the person and distrust the company.
What if the business is meant to outgrow the founder?
Then the personal profile should credit the team rather than the individual, and the company brand should carry the claims. Building everything on one person is a real risk when that person wants to sell or step back.
Get a quote on personal brand for founders.
Tell us a bit about your environment and we'll come back with a scoped proposal in two business days. No obligation, no pressure.
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