Profiles that
actually do something.
An incomplete LinkedIn page or a Facebook page with a logo from 2016 signals to prospects that you're not paying attention. We audit and optimise every social profile so it presents your business accurately and ranks in search.
Everything you need, none of the upsell.
Real deliverables, with the boundaries written down. So you know what you're paying for and what counts as extra.
Every field filled, correctly.
About section, contact info, categories, service areas, business hours, and website links. Incomplete profiles lose search visibility and trust.
Same logo, same brand, every platform.
Profile photos, cover images, and banners updated to current brand standards. Sized correctly for each platform's specifications.
Searchable on the platform and on Google.
Service and location keywords in descriptions and categories. So you show up when people search for what you do in your area.
Same handle everywhere.
Username and URL slug aligned across platforms where possible. Makes it easier for people to find and for Google to connect the signals.
The order we work in.
A clear sequence so you can budget time, money, and risk against the work.
Audit.
All social profiles reviewed for completeness, visual consistency, and keyword coverage.
Update.
Fields, images, and descriptions updated to brand standards and keyword targets.
Align.
Username and URL alignment where available. Cross-links between platforms and website added.
Document.
Profile inventory with login details, update history, and scheduled review reminders.
More digital identity services
Common questions.
Which platforms actually matter?
The ones your buyers use, which for most business-to-business work in western Canada means LinkedIn and, for anything with a local retail or trade element, Facebook and Google. Being present everywhere badly is worse than being present in two places properly.
What does optimisation mean here?
Consistent naming and description, correct links, imagery at the right dimensions for each platform, and details that match your website exactly. It is mostly about eliminating contradictions rather than adding cleverness.
Will this improve search rankings?
Not directly. Social profiles are not a ranking factor in the way links are. They contribute to entity recognition, which matters when a search engine is deciding which of several similarly named businesses a query refers to.
Do you manage the accounts afterwards?
We set them up correctly and hand them over documented. Ongoing content is a different service and a different commitment, and we would rather you owned it than depended on us for something this close to your voice.
Get a quote on social profile optimisation.
Tell us a bit about your environment and we'll come back with a scoped proposal in two business days. No obligation, no pressure.
Request a Quote Back to Digital Identity