LinkedIn Profile and Company Page Optimization | North Star
HomeDigital IdentityLinkedIn Presence

LinkedIn that
works for B2B.

LinkedIn is the primary B2B credibility signal for most industries. A stale company page and an incomplete founder profile cost you deals before anyone picks up the phone. We build the foundation and can manage the ongoing presence.

What's included

Everything you need, none of the upsell.

Real deliverables, with the boundaries written down. So you know what you're paying for and what counts as extra.

Company Page

Complete, on-brand, and findable.

All sections completed: overview, specialties, tagline, logo, cover image, and location. Company size and categories set for LinkedIn's algorithm.

Founder Profile

The face behind the business.

Personal profile optimised for the founder: headline, about section, experience, and skills. The first thing a prospect looks up after finding the company.

Content Strategy

What to post and when.

A documented content calendar: topic pillars, posting frequency, and format guidance. Built around your audience, not generic LinkedIn advice.

Ongoing Management

Monthly content and monitoring.

Optional monthly content posting, comment monitoring, and connection request management. You stay active without spending time on the platform.

How it works

The order we work in.

A clear sequence so you can budget time, money, and risk against the work.

Step 01

Audit.

Company Page and founder profile reviewed for completeness, visual brand, and keyword coverage.

Step 02

Optimise.

All fields updated. Custom URL set. Featured section used for key content or service pages.

Step 03

Strategy.

Content pillars defined. Posting cadence and format guide documented.

Step 04

Manage.

Optional: monthly posts drafted and scheduled. Engagement monitored and reported monthly.

FAQ

Common questions.

Is a LinkedIn company page worth maintaining for a small business?

Yes, for two reasons beyond posting. It is one of the profiles search engines use to confirm your business is a real entity, and it is where prospective clients and hires check whether you look established. An abandoned page argues against you.

What matters most on the page?

Completeness and consistency. The name, description, website and location should match what your site says exactly, because mismatches weaken the entity signal. A filled-out page with a coherent description beats an active page with contradictory details.

How does this connect to the website?

The company page links to the site, and the site claims the page in its structured data. That reciprocal link is how a search engine confirms the two represent the same organisation, which matters most for businesses with a contested or common name.

Do we need to post regularly?

Not to get the identity benefit, which comes from the profile existing and being consistent. Posting matters if LinkedIn is a channel you actually sell through. Committing to a cadence you will not sustain is worse than a complete static page.

Get a quote on linkedin presence.

Tell us a bit about your environment and we'll come back with a scoped proposal in two business days. No obligation, no pressure.

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