One document that
keeps everyone consistent.
When your brand looks different on the website, the business cards, and the van, the problem is usually the absence of a reference document. Brand guidelines give your team, your vendors, and your designers one place to check.
Everything you need, none of the upsell.
Real deliverables, with the boundaries written down. So you know what you're paying for and what counts as extra.
When and how to use it.
Minimum sizes, clear space, approved variants, and explicit examples of what not to do. So the logo stops getting stretched and recoloured.
Values and usage rules.
Primary and secondary palette with hex, RGB, CMYK, and Pantone. Typography specs with sizes, weights, and application examples.
Visual and written direction.
Photography style rules plus a brief voice and tone guide. So visual and written output feel like the same brand.
Show, don't just tell.
Business card, email, social post, and signage examples in the document. So staff can see what correct application looks like.
The order we work in.
A clear sequence so you can budget time, money, and risk against the work.
Gather.
We collect all existing brand assets, identify gaps, and list what needs to be specified.
Draft.
Guidelines document drafted covering logo, colour, type, photography, tone, and applied examples.
Review.
You review the draft. One revision round to adjust rules or add examples.
Publish.
Final PDF plus a web-hosted version if needed. Distributed to your team and key vendors.
Common questions.
What goes into brand guidelines?
Logo usage and the things not to do with it, colour values in the formats you actually need including print and vinyl, typography with fallbacks for systems that cannot install fonts, imagery direction, and worked examples. Length is not the point; usability is.
Who actually uses them?
Whoever produces something with your name on it: a printer, a sign fabricator, a web developer, a new marketing hire. Guidelines exist so those people do not have to ask, and so the answer is the same each time they do not.
Do we need guidelines for a small business?
If more than one person or supplier produces branded material, yes. A one-person business that produces everything itself can hold the rules in its head. The moment a second party is involved, undocumented rules stop being rules.
Can guidelines be updated later?
Yes, and they should be as the brand extends into things it did not originally cover. We deliver an editable source alongside the PDF so updates do not require coming back to us for a text change.
Get a quote on brand guidelines.
Tell us a bit about your environment and we'll come back with a scoped proposal in two business days. No obligation, no pressure.
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