Everything you need, none of the upsell.
Real deliverables, with the boundaries written down. So you know what you're paying for and what counts as extra.
SVG, PDF, EPS from day one.
All work done in vector so your logo scales from a favicon to a billboard without pixelating. No raster-only deliverables.
Full colour, reversed, mono.
Dark background, light background, one-colour print, embroidery-safe. Every context covered so you're not scrambling when you need it.
Two directions, one final.
We present two distinct directions with rationale. You pick one, we refine it, and we deliver the final set. No endless revision loops.
Clear rules shipped with the files.
A short usage document explains minimum sizes, clear space, and what not to do. So the logo stays consistent when others use it.
The order we work in.
A clear sequence so you can budget time, money, and risk against the work.
Brief.
We cover your industry, competitors, target audience, and what the logo needs to do. Sketch references if you have them.
Concepts.
Two distinct logo directions presented with typeface and colour rationale. Delivered as a PDF, not a mood board.
Refine.
One round of revisions on your chosen direction. Changes to form, weight, or colour only, not a new concept.
Deliver.
Final vector files in all formats and colour variants. Usage notes included. Source files transferred to you.
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Common questions.
How long does logo design take?
Three to five weeks for most projects, from brief to final files. The variable is rarely the design work; it is how quickly feedback comes back and whether the decision-makers agree with each other. Businesses that nominate one decision-maker finish at the short end.
What files do we get?
Vector source in SVG, PDF and EPS, plus raster exports at the sizes you actually need. Full colour, reversed, and one-colour variants for print and embroidery. A short usage document covering minimum sizes and clear space ships with them.
Do we own the logo?
Yes. On final payment the artwork and its source files are yours outright, with no ongoing licence. Ownership of a logo is not the same as a registered trademark, which is a separate process and covered under trademark strategy.
How many revisions are included?
Two directions are presented, you pick one, and refinement continues on that direction until it is right. What is not included is abandoning the chosen direction and starting from the other one, because that is a second project rather than a revision.
Get a quote on logo design.
Tell us a bit about your environment and we'll come back with a scoped proposal in two business days. No obligation, no pressure.
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