The company car
has a story.
Every brand needs a vehicle. Ours has a name, a build sheet, and tens of thousands of kilometres of road behind it. If yours doesn’t have one yet, that’s what our brand management service is for.
Three stages.
One purpose-built rig.
NRTHSTR-V1 didn't show up fully kitted. Each stage was earned — driven, tested in the bush, and upgraded for the next leg. Here's how it came together.
-
STAGE ONE
Brand new, off the lot.
Day one. Zero kilometres, factory spec, North Star IT branding ready to apply. The blank canvas — chosen for reliability, capability, and the long road ahead.
- FACTORY SPEC
- READY FOR BUILD
-
STAGE TWO
High-vis reflective decal package.
Reflective brand decals for high visibility — daylight presence on the highway, headlight return at night. The car becomes the brand on the road, identifiable from a long way out, safer in every condition.
- REFLECTIVE DECALS
- HIGH-VIS BRANDING
- ALL-WEATHER VISIBILITY
-
STAGE THREE · CURRENT
Full safety & comms loadout.
The bush-ready spec. LED safety bush whip for visibility above the brush, Starlink for off-grid connectivity anywhere in northern BC and Yukon, and a dedicated bush radio for the places cell coverage stops. Built for the real territory we work in.
- LED SAFETY BUSH WHIP
- STARLINK
- BUSH RADIO
- + STAGE 1 & 2
Why a company car needs a callsign.
NRTHSTR-V1 isn't a logo on a hood. It's a working vehicle, kitted out for the territory we actually serve — Alberta, British Columbia, Yukon, and every dirt road that connects them.
Stage one was the start: a clean rig with the capability to go anywhere we need to. Stage two made it visible — reflective decals so the brand carries on the highway and the car stays seen in conditions where it matters most. Stage three is what it took to make it bush-ready: LED safety whip for visibility above the brush, Starlink for connectivity off-grid, and a bush radio for the places cell coverage doesn't reach.
That's what the callsign means. NRTHSTR-V1 is the first one — purpose-built, field-tested, and the prototype for whatever comes next.
See it on the road.
If you spot NRTHSTR-V1 in the wild — Bulkley Valley, the Coquihalla, somewhere on the Alaska Highway — give it a wave. Or get in touch about a project.
Start a project